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As many of you know, I’m 1 or 4 ambassadors for the American Hiking Society, the only nation-wide organization working on behalf of hikers in Washington.

Earlier this year, AHS partnered with Michelob Ultra to create the Michelob Ultra Superior Trails program. We all voted for our favorite trails for a month and then two trails were awarded with $25,000 a piece—the Continental Divide Trail and the Ice Age Trail.

Now, it’s time to make the commercial about the Michelob Ultra Superior Trails program. Check out the ad below to learn more:

“Michelob Ultra’s agency is hosting an open call to look for interested men and women 25 or older who are active hikers and climbers to be considered for an upcoming commercial shoot.  

When: Jan 15th-16th, 2016 (please plan for full days as shoot times may vary and can be lengthy)

Where: TBD hiking trail in Southern California (travel costs not covered)

What’s in it for you? Besides a chance to audition as a candidate for possible selection to participate in an upcoming Michelob Ultra commercial, those who are chosen will be paid $627 for their time spent during the commercial shoot as well as residuals if applicable. Please note, that this shoot could be used in TV, print, digital and other forms of media for Michelob Ultra.

Interested? If yes, please send the following information to  HikersFCB AT no later than January 4th, 2016 to be considered:


Phone Number


What city do you live in?

How long have you been hiking?

On a scale of 1-10, (10 being the most skilled) how would you rate your hiking skill level?

Please also include a photo of yourself


Michelob’s Ultra’s agency will be reviewing all applicants and will contact you regarding next steps if you have been selected.