The Outdoor Retailer trade show is the place to go when a new food items wants to show itself off to the outdoor market. Foods at OR recently trended towards all natural, low sugar, and low grain/gluten free. While in the past, bars may have focused more on flavor, many bars at OR this season centered on balancing fats-carbs-proteins for optimal performance. Here are a few of the bars that stuck out:
Energy Bars Made with Crickets
Chapul energy bars feature a special ingredient that has 2x as much protein than beef, 15% more iron than spinach, and as much Vitamin B12 as salmon. The secret ingredient? Crickets. Chapul bars (as seen on the entrepreneurial reality TV Show Shark Tank) say that cricket protein is good for the environment and good for humans. 10 pounds of feed can yield 1 lb of beef (40% of which is edible) or 8 pounds of crickets (80% of which is edible). Crickets require less water to raise and emit fewer greenhouse gases than other livestock or even soy, corn, or rice.
Chapul’s crickets are ground into powdered protein that looks the same as whey or soy protein (both of which are common ingredients in bars). As a result, the bar looks and tastes the same as normal bars—you won’t find any legs or antennas in these bars. Chapul comes in four flavors: Aztec Bar (dark chocolate, coffee, and cayenne), Chaco Bar (Peanut Butter & Chocolate), the Thai Bar (Coconut, Ginger, and Lime), or my favorite and the newest bar, the Matcha bar (green tea, goji, and nori).
Four Points energy bars aims to create a balanced nutrition ratio with optimized glycemic load made of entirely raw ingredients. These fig and plum based bars are made in Colorado by outdoor athletes for outdoor athletes. The bar also have other superfoods like hemp seeds, flax seeds, and coconut, as well as most of the bars have whey protein isolate. Among the better tasting bars we tried, Four Points bar has a shelf life of 4 months and come in around 250 calories per 2.5 oz. Fourpoints bars come in Apple Cinnamon, Banana Bread, Mountain Mocha, Dark Chocolate Coconut, and PB&J.
racefood energy bars were a new energy bar from South Africa that debuted at this Summer OR. South Africa is well known for being home to a high number of endurance athletes and adventurers—and this bar was created with the feedback of South African athletes from a variety of outdoor activities and sports. The bar has a nougat base and uses simple and complex carbs to release energy without a spike. There are two varieties: Farbar (for endurance) and Fastbar (for instant energy). Racefood bars come in Cranberry & Almond and Cacao, Cashew, & Coconut.
Picky Bars are based in Bend, OR and pride themselves on being a balance between performance bars and real food bars. They have a 60% carb : 20% fat : 15% protein ratio and 200 calories per 45 g bar (note that some nutritionists believe that thru-hikers should have a ratio higher in fat than normal athletes). Featuring hip art, fun-product names (like Cookie Doughpness, Smooth Caffeinator, and Blueberry Boomdizzle), and sponsoring big name athletes, these trendy looking bars are available in run/bike stores and REIs and are going to blow up on the market soon. They feature a variety of flavors, my favorite being the All-In Almond.
Simple Squares: Sharing a booth with super supporter of the long trails, Salazon Sea Salt Dark Chocolate, Simple Squares showed its new line of 8 ingredient energy bars. Labeled USDA organic and gluten free, these bars are compact and pack in 230 calories in 1.6 oz. These squares had a great flavor and because they were free of the fruit base of many bars, seemed like they would be easy to digest on trail. What I liked the most about these squares were the funky flavors—including some sweet-and-savory bars: Chili pep, Honey Nut Sage, Rosemary, and Cinna-Clove.
Go Chia superfood bites: Totally different than anything else on the market, Go Chia created crispy bite-sized almost cracker-like snacks. The bites have a satisfying crunch that is quinoa and chia seed based and aren’t sweet, but mostly just feel very light and clean (despite having a very respectable 120 calories per oz). Of all the food from OR, they are the ones I wanted to eat the most while writing this article in the media room. GoChia bites are available in Chocolate Chunk or Cherry Chunk.
18 Rabbits: It seemed almost rare to have a traditional grain-based granola bar at the Outdoor Retailer show what with all the Paleo foods popping up everywhere. Nonetheless, 18 Rabbits had a small booth out in the Pavilions and honestly, had probably the tastiest bar I tried at the whole show, which was a granola bar Cherry Dark Chocolate and Almond bar. It was super coconutty and soft and sweet, although it has no wheat or refined sugars.
Skratch Although energy chew (aka gummies) aren’t quite energy bars, they can often operate a bit like one, and are usually great ways to deliver sugar to your system quickly before you bonk. Skratch made a name for themselves in the drink mix sector helping people prevent bonking by hydrating, and they are upping their game with Skratch Fruit Drops, vegan based jellies with real fruit powder. Unlike other similar items on the market, these drops do not have wax and are lightly coated in sugar. The flavor is certainly more subtle, which probably means easier to digest while exerting yourself. Considering how many gummies I tend to eat on trail, it’s surprising my stomach doesn’t have a big ball of wax inside. Available in raspberry and orange.
Setton Farms Pistachio bites: The pistachio is a totally under utilized nut in the energy bar industry. As a result, I found the flavor and texture on this bar to be different and refreshing. Setton farms Pistachio bites use all US grown nuts. The mini bite is 20g and has 110 calories, making it a quick pick me up. The best part is the cartoon pistachio bar on the packaging.
New Flavors of Old Favorites
Clif Organic Trail Mix Bar: The super company is rolling out their take on the Kind Bar—a gluten free whole nut bar, minus the weird chicory crisps. Unlike competitors, all the ingredients are organic and there are big fatty chunks of chocolate. Clif attempted a bar similar to this and has renamed it to the Organic Trail Mix Bar line. Their new flavor at OR 2015 was Dark Chocolate Cherry Almond.
Health Warrior Chia Protein bar: the company known for slow release energy bars is rolling out a new Protein line. It has 10 g of vegan protein (quinoa, pea protein, and almonds) per 1.76 oz bar. Flavors are Dark Chocolate Coconut Sea Salt, Peanut Butter Cacao, Honey almond, and Lemon Goldenberry
Watch out for the last food write-up from Outdoor Retailer 2015!