Bacon, Jerky, and Meat: Big Food Trends at Outdoor Retailer 2015
This is Part 1 of the Food and Nutrition trend articles from Outdoor Retailer 2015. It is Part 2 in the Outdoor Retailer 2015 Summer series.
Paleo Bars and Jerky
It seemed like there was a new meat product around every corner of the Outdoor Retailer Summer 2015 trade show. With what seems like half the young population in Colorado going Paleo (the other half is the increasingly less trendy but much better for the environment vegan), the market–as exemplified by the health and energy foods that show up at OR– has stepped up to offer fresh, fun flavors.
What this means for hikers is that we don’t have to be stuck with Slim Jims and Walmart Jerky for our backpacking trips anymore and that the market is expanding far away from the fruit-and-nut bar we’ve all eaten a million times. It also means there are more savory bars on the market (check out my series on savory bars). A bunch of these meat bars can also be used as dinner alternatives for the stoveless or dinner supplements for the stoved.
The first meat and veggie bar on the market, Wild Zora uses grass-fed beef, local lamb, and free-range turkey to create moist creatively flavored bars. The bars have no nuts, gluten, soy, grains, MSG, chemical additives, or sugar or sweetners and run under the motto that “fruits and nuts do not make a complete meal” (those two ingredients, of course, being the contents of most of the bars at the Show). Wild Zora bars are 1/3 organic veggies, making one bar a full serving of veggies. This can be useful to hikers to help up our veggie intake. Zora Bars come in Chili Cayenne Apricot Beef, Parmesan Tomato Basil, BBQ Hickory Tomato, Turkey Masala Spinach, and Lamb Rosemary Spinach. My favorites were the lamb (which was among the moistest bars on the market) and the Parmesan Tomato (a really unique flavor for a meat bar.
A mix between Asian-style jerky tenderness and America-style jerky flavors, Fusion Jerky offers meat-eaters funky flavors and new animals to jerky. Fusion Jerky is the first jerky line to offer chicken jerky. They also offer some intriguing flavors including Garlic Jalapeno Pork Jerky, Rosemary Citrus Turkey Jerky, and Basil Citrus Beef Jerky. The only jerky company to be owned by a woman of color (she’s Asian and came up with the idea while hiking Kilimanjaro, so of course I have a soft spot for her), the company uses only US animals and is MSG and nitrate free. Her family has been in the jerky business for 50 years and makes their jerky in Nebraska.
A new Paleo bar out of Brooklyn, Bricks Bars combines grassfed, antibiotic-free meats, veggies, fruits, and seeds to create a moist and richly flavored bar. Flavors come in Grassfed beef/uncured bacon/cranberry/sunflower seed AND Turkey/sweet potato/cranberry/pumpkin seed. These brand new bars blew my mind in the taste test and I look forward to seeing the company progress as they develop new flavors and grow.
This Boulder Colorado-based jerky company has their own smoke house and crafts everything in batches of 500 pounds or less. Duke’s prides itself on less sugar, only hardwood smoked (not liquid smoked), and only US raised meat. There are three varieties 1) slow smoked thin cut jerky 2) extra thick and tender strips 3) and slow dried old world style sausages (kind of like a high class version of the Slim Jim). They features fun flavors like Bourbon Beef Steak Strips (made with actual Jim Beam), Chile N Lime Beef Strips, and Stubb’s BBQ braised pork strips
I’ve written about the Epic meat bars before on this blog, so was excited to see that they are rolling our 3 new flavors: the uncured bacon bar, the Chicken sesame BBQ bar, the Pulled Pork Pineapple Bar, the Beef Apple Uncured Bacon Bar, the Chicken Sriracha bar and (get ready for it) the Liver beef and sea salt bar. The company is also rolling out a new line called Hunt and Harvest Mix which includes jerky, berries, fruits, nuts, cacao nibs, and coconut chips to create a sweet and savory trail mix. This is the trail mix meant to appeal to the Hunter and Gatherer Paleo types. Epic also has come out with Bites—mini bars essentially—that are a portion-control re-sealable snack (whatever that means). These come in new flavors: bison/bacon/raisin/chia, beef/cranberry/sriracha, bacon, and chicken/currant/sesame.
The next section of the Outdoor Retailer Food and Nutrition Write-up will focus on intriguing options for the stoveless, new caffeine delivery systems, how to eat crickets on the trail, and how to drink less water. That and more…next time!
Liz "Snorkel" Thomas
Liz Thomas is a well-traveled adventure athlete most known for breaking the women’s unsupported speed record on the Appalachian Trail in 2011. She has completed the Triple Crown of Hiking–the Appalachian Trail, the 2,650 mile Pacific Crest Trail, and 3,100 mile Continental Divide Trail–and has backpacked over 15,000 miles across the United States. While not on trail, Liz lives in Denver, Colorado.